In the article Liking is for Cowards. Go for What Hurts by Jonathan Franzen. What I think he is trying to say in his article is that we are so afraid of getting rejected that we don't take that chance to find happiness. Franzen first explains, that when he first gotten his new phone it felt like the perfect relationship. His new device looked sexy as how he would described it, and that the phone would do anything he wanted never saying no. He makes several points about it on Facebook that when someone is feeling down they would post something on Facebook, and people would liked what ever that person posted. I think that what he's trying to tell us is that, though having a new phone or having people like you on facebook is a nice thing, but it's not reality and that we should go out more and be ready to face those kind of rejection because that way we would truly find happiness.
After reading Where I Lived, and What I Lived For by Henry David Thoreau and Liking Is For Cowards by Jonathan Franzen. They both shared some kind of relation where they think we should simplify our life a bit, take the risk and go out and really see what life is about. Because if we are too afraid and hold back we'll never get the chance to really experience life in how they both see it. Thoreau explains, how he wants to go out and lived out at the pond to be away from society because he felt like he hasn't truly lived life, and Franzen explains, in his article that we should go out more and take that risk of being rejected because we'll never know when happiness is right around that corner.